School Photography 101 - Your "Quick-Start" Program
Learn How to bring in 1,000 dollars per hour in School Photography
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| Chris Wunder |
Thursday, Jan 26, 2012 Hours: 8AM to 6PM
Riviera Hotel, Las Vegas, NV
Attend this Quick-Start Program and you'll learn the essentials of booking undergraduate School Photo business as well as the basics of conducting an efficient and trouble-free School Picture-Day shoot. From sales and marketing to high-volume portraiture and workflow techniques, this entry-level program will help the "newbie" school photographer get started off right.
Part one of the program will cover the basics of prospecting for business, sales techniques and marketing strategies to help you beat the "national" competitors and book local schools. You'll discover popular portrait packages and pricing secrets, as well as learn what services schools expect, how to handle requests for "rebates" or "commissions" and much more.
The second part of the program will show you how to photograph up to 90 students per hour- per camera- properly identified, with attention to detail, posing, lighting and expression. Learn how to schedule the classrooms, manage the logistics, personnel and resources to provide an exceptional school photography experience for Students, Faculty and Administration.
In the third part of the program you'll learn the basics of automating the workflow process -- even on a budget. Learn about on-site image capture software with barcode and database capability, plus demos of both tethered and un-tethered workflows. We'll also share information on vendors and resources to help you be successful.
School Photography 201 - Taking your Business to the Enterprise level!
Friday, Jan 27, 2012 Hours: 9AM to 4PM
Riviera Hotel, Las Vegas, NV
Once you have successfully serviced your first School Photography Accounts, what do you do to build the business? You finally have positive growth momentum; now take it to the next level!
This program will show you how to "scale up" your business to an Enterprise level; quickly and efficiently. We'll cover the "best practices" in School Client Relationship Management as well as Guerrilla Marketing techniques to land more school accounts. We'll teach you rebooking techniques for multi-year contracts as well as proven strategies to win District-Wide Bids.
We'll teach you how to analyze your package sales performance; and tactics for improving it. Effective recruiting, hiring, training and compensation of part time sales help and seasonal photographers will also be covered. The program will close with a discussion about high-end technology and workflow; and where the resources are to take advantage of.
This program is a MUST for experienced School Photographers who want to grow their business.
YOUR INSTRUCTOR: The Instructor for these programs will be Chris Wunder, Cr. Photog. ASP and President of PortraitEFX, Inc. Chris is one of America's leading authorities on high-volume photography promotions targeting Schools, Sports, High School Seniors, Daycare Centers, Preschools and Church Directories. If you're thinking about going into the lucrative field of undergraduate School Photography, or growing your existing School business, you can't afford to miss these programs.
For $239.00 you get full access to the 101 and the 201 classes plus lunch on both days PLUS full admission to the SPAC conference and tradeshow.
There is no discount if you do not want to attend the SPAC conference.