Alanna Rose


Alanna Rose, owner of Iron City Studios, a high-volume school and sports studio in Alabama. Alanna started Iron City Studios to reimagine how schools partner with photography companies to document their students journeys. As a fast-growing studio, Iron City Studios realized the need to control the production process to deliver the best customer service experience. Today we have one of the fastest turnarounds and highest customer service ratings in our area.

All Sessions by Alanna Rose

  • Day 2

    January 27, 2022 (Thursday)

  • 14:45  - 15:45
    By definition and function, a vertically integrated photo company handles almost every aspect of the business in-house from the taking of the image to finally delivery to the customer. While a vertical operation can offer significant advantages, there can be an equal number of possible pitfalls. In this presentation, we will offer examples of vertical operations, including some of the ways in which it can increase profitability and help give a competitive advantage in optimal environments, and also discuss what can happen when it doesn’t go as well. We will discuss things to consider when moving more of the operation in-house, including start-up costs, staffing, equipment, and software and additional space requirements, as well as considerations for resources that may need to be outsourced for the best outcome. Possible incremental steps to moving operations in-house will be covered and ways to make the transition as smooth as possible. Sponsored by GotPhoto
    Business
    Where
    Sonoma D




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Alanna Rose