Alison Counts

Graduation ceremonies Graduation ceremonies can be extremely lucrative. We will cover exactly how these events should be executed from booking and staffing to the photography and marketing. There are very specific shots which sell at graduations and nuances to the marketing which can greatly impact your bottom line. We will cover the sales averages you can expect for a variety of ceremony types and other metrics to study so you know if you are being successful or have room for improvement. Graduation ceremonies should be highly profitable and not just events that are provided as a side-item in school contracts. Get YOUR diploma in grads with this session! Onsite Sales Events We know that sales are higher when a sales person can walk the customer through the sales process, explain options and tout specific products and services. Having the staff, space and equipment (think lugging around laptops and maybe even printers to special events) is a challenge and possibly cost-prohibitive in many cases. We will provide an alternative process that allows for on-site education (sales) without the space, staff and equipment needs using the consumer’s own mobile phone in most cases. We will share success stories from this process including large-scale events that have experienced HUGE sales increases.