Alison Counts

Candid Color & TSS Photography-Marketing Director and VP - Franchise Development
 http://www.candid.com/

Alison has spent over 18 years in the high-volume photography business in a variety of roles. For 10 years she has served as the Marketing Director for Candid Color Systems (CCS) for both the pro-lab, franchise and retail divisions. She also currently serves as the VP of Franchise Development for CCS-owned TSS Photography, the nation’s leading sports & high-volume photography franchise. In addition to these roles she has previously served in customer development and handled franchise operations for CCS-owned portrait studio chain Glamour Shots™. Alison enjoys finding ways to help fellow photographers grow their business and creating new tools and methods to execute a wide array of photographic opportunities.

All Sessions by Alison Counts

  • Day 2

    January 23, 2020 (Thursday)

  • 13:30  - 14:00
    Hybrid sales for Pre-Pay Many photographers want the advantage of the consumer ordering online (no order entry) but love the upfront cash/sales that comes with Pre Pay. They are also afraid to get rid of that photo day/ pre photo day sales effort. So we have seen a big rise in what we lovingly refer to as “Hybrid.” A cross between pre pay and View First (online) sales. Sell a “voucher” and let the customer do the order entry for you. Plus you can get larger sales! And did I say….NO ORDER ENTRY. Customers get orders FAST! We are doing this at all kinds of sports, dance schools, tournaments…..event for action sports. This works anywhere you have access to the buyer. We have great examples. We do this in our own retail operation and have MANY customers doing this. It is also very consumer-friendly. If you think its best…I could certainly get a customer to participate ….to have another “voice.” 45 minutes-1 hour. A few title ideas: • HYBRID sales method- the perfect marriage of pre pay and online • HYBRID sales method- the best of 2 worlds • HYBRID sales method- get the benefits of both pre pay AND online sales • Raking in the money with HYRBID sales- its pre pay but better!
    Business

  • Day 4

    January 25, 2020 (Saturday)

  • 11:00  - 12:00
    Description Coming Soon!
    Business




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Alison Counts