Chris Wunder

This popular full day workshop will teach you all the basics to “quick-start” an underclass (K-11) School Photography business; part-time, full-time or to supplement your current Studio income. In the first half-day, you’ll learn how to prospect for and win School photography contracts using a proven sales and marketing system. You’ll learn what schools will expect from you, what to offer and what to charge, how to handle requests for “Rebates” and “Commissions” and how to negotiate the best deal for you. We’ll share many “secrets” of the School picture business that will allow you to compete effectively with anyone; even the BIG companies for local contracts. The second half of the program will cover basic school “picture day” logistics; scheduling, staffing, equipment needs and portrait techniques including lighting and “speed posing skills.” We’ll set up a complete portable studio demo; step-by-step so you can see how it comes together in real time. We’ll de-mystify automated capture and high-speed workflow including barcoding of student images for reliable identification and order processing. We’ll also teach “best practices” in photographing with green-screen and other background-replacement technologies. Finally, we’ll show how automated software will allow you to accurately identify and process hundreds of Student Portrait images in just 1-2 hours. After this program, you’ll have the confidence to take on school photography contracts in your local area. Bring all your questions and we’ll be happy to provide all the answers. This one-day workshop has helped thousands of photographers get their start in the lucrative field of School Photography.

It’s been a long time since actual, real-time data has been collected and shared about trends in the U.S. high-volume photography industry. The good news is that’s about to change. Later this year, a comprehensive survey will be conducted with high-volume photographers, photo labs, workflow & e-commerce providers, yearbook publishers and end consumers to accumulate data that can be analyzed, summarized and reported on during this presentation at SPAC 2020. The survey will cover a whole host of topics including trends in customer buying and participation, most popular packages, products and services, geographic averages for pricing and commissions, and changing trends in online and yearbook sales; just to name a few of the interest-areas to be included. You can benefit from this research in helping you make better data-driven business decisions and to help validate and build upon best-practice positions you’ve already taken. The online survey link will go out by email on, or by Dec. 1, 2019. If you do not receive a survey and would like to participate please contact the survey curator, Chris Wunder, directly at volumeimagingprofessionals@gmail.com . The survey is sponsored and conducted by Volume Imaging Professionals, LLC.