Chris Wunder

School Photography 101: The Quick-Start program for “Newbies” Presented by Chris Wunder, Cr. Photog. ASP. CEO, PortraitEFX, Inc. Sponsored by Marathon Press This popular full day workshop will teach you all the basics to “quick-start” an underclass (K-11) School Photography business; part-time, full-time or to supplement your current Studio income. In the first half-day, you’ll learn how to prospect for and win School photography contracts using a proven sales and marketing system. You’ll learn what schools will expect from you, what to offer and what to charge, how to handle requests for “Rebates” and “Commissions” and how to negotiate the best deal for you. We’ll share many “secrets” of the School picture business that will allow you to compete effectively with anyone; even the BIG companies for local contracts. The second half of the program will cover basic school “picture day” logistics; scheduling, staffing, equipment needs and portrait techniques including lighting and “speed posing skills.” We’ll set up a complete portable studio demo; step-by-step so you can see how it comes together in real time. We’ll de-mystify automated capture and high-speed workflow including barcoding of student images for reliable identification and order processing. We’ll also teach “best practices” in photographing with green-screen and other background-replacement technologies. Finally, we’ll show how automated software will allow you to accurately identify and process hundreds of Student Portrait images in just 1-2 hours. After this program, you’ll have the confidence to take on school photography contracts in your local area. Bring all your questions and we’ll be happy to provide all the answers. This one-day workshop has helped thousands of photographers get their start in the lucrative field of School Photography.

School Picture Day Demo This 90 minute “in the round” program features a hands-on approach to conducting a school picture day. We’ll demonstrate both tethered and non-tethered workflows along with greenscreen, traditional and the new hybrid lighting and backgrounds. Visual learners will appreciate seeing it all come together and have a chance to see everything in action. This program is primarily geared toward “newbie” school photographers, but even experienced photographers who have not yet automated their picture day process will find it helpful. Co-Presented by: Chris Wunder, Cr. Photog. ASP Co-Owner, www.BigMoneyPhotography.com & Marion Hughes, Volume Photography Support, Pounds Labs.

How will you take advantage of the Lifetouch / ShutterFly acquisition? Or will it mean the end of our industry as we know it? There’s no doubt that the mass-market photography landscape will change as Shutterfly applies their high-volume, low-cost model to School, Sports and Event photography using Lifetouch as their new surrogate. Some of our colleagues see doom, while others see new opportunities for growth as an independent photography company. This session will offer more than just information about what’s going on. We’ll discuss ways for you to update your business plan, go on the offensive and PROFIT from it! Owners of Labs are strongly encouraged to attend this session to find out how to succeed in these changing times.