Ed spent 31 years at Eastman Kodak and then 4 years at Kodak Alaris involved in a variety of roles. Ed began in operations and manufacturing and quickly moved into product line management, strategic planning and market forecasting. He led Kodak’s transition into digital scanners, software and printers for the professional markets as well as developed divisional strategy for digital and traditional media. In his 4 years at Kodak Alaris he led business research and the development of forecasts and models for consumer and professional photo markets. Since November 2017 Ed has been an independent consultant and continued his support of the professional markets through market analysis and strategic planning. He is a recognized industry expert on consumer behavior and purchase propensity towards photo products.