Jeff Edwards

Scholastic Reflections- Owner

Jeff is a 40 year veteran of the school photography industry. His company Scholastic Reflections serves over 150 schools in southeastern Wisconsin. Jeff has been a consultant for Herff Jones, Jostens, Taylor Balfour and worked for Inter-State Studio as a regional and national sales manager. He has spoken at previous Imaging USA conventions, SPAC, WPPI, Pro Photo Expo, Sync Sports and does numerous educational workshops. His perspective which has come from running an active business daily and wide range of consulting experiences provides a unique point of view for the presentations he shares.

All Sessions by Jeff Edwards

  • Pre-Conference - SPAC University Jump Start

    January 22, 2020 8am-4:30pm

  • 08:00  - 16:30
    This course is for the school photographers who have entered and mastered the basics of the business and now want to grow their business on the way to an enterprise level business. Studios attending should have had at least three seasons in the business serving 2,000 or more K – 11 students in the fall season. We cover a wide range of topics from such as: Determining are you ready to scale your business. What are the milestones for adding people and equipment. Effective hiring, training and managing employees. Trends in e-commerce. Emerging technologies and workflow alternatives. Trends in marketing materials. Acquiring new accounts Looking at school commissions. Preparing your business for succession or acquisition.
    Schools
    Where
    Sonoma D




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Jeff Edwards