Jeff Edwards

Scholastic Reflections Photography, President

Jeff has worked for a national school portrait company as the director of sales as well as consulted for other companies that were in the school photography markets on a national level. In addition to two volume senior portrait studios his business operated it’s own color lab. Jeff has worked closely with the H&H team, sharing his unique perspective and history in school and senior portraits to advise and help shape the decisions of H&H Color Lab for over a decade. Jeff has made presentations at numerous conventions including: The Professional School Photographers Association, Wedding & Portrait Photographers International, School Photographers Association of California, Various educational and training events.

All Sessions by Jeff Edwards

  • Day 1

    January 26, 2022 (Wednesday)

  • 08:00  - 15:00
    Are you new to the school portrait business? Either wanting to start or scale your business to grow? The school photography 101 class may be perfect for you. This class is a daylong preconference class of wide-ranging topics that will provide valuable insights into the school portrait business. It will feature a combination of presentation, hands on and discussions. What you here can help you develop your business or provide you with validation that you are on the right track. Topics include: Effective ways to find and prospect accounts. Selling strategies have changed. Learn how to compete with and beat the big guys. Online sales have changed significantly in the last two years. What is the real impact on your business and other things to consider? Packaging and pricing work hand in hand to affect your bottom line. Tips for improving profits and upselling. Flyers and marketing picture days. Do we really need paper anymore? Commissions and service items, strategies to keep them in check. How to efficiently schedule and staff for picture days. Green Screen and other alternatives for background replacement. Photography gear (camera, lights, backgrounds, etc.) You will need. Workflow options: Different capture methods & data entry options. Post capture efficiencies, managing images and post production. Second sale and digital download delivery systems. What are the most efficient options? Employees – tips for hiring and compensating staff. Yearbooks, there just for high schools anymore. How to make your yearbook program work for YOU! Plus much more Speakers: Jeff Edwards and Jeff Locklear Sponsored by H&H Color Lab
    Schools
    Where
    Sonoma C




Share

Jeff Edwards