Kaboom! Thoughts on the Future of School Photography.
15:45 - 17:00
The competitive landscape is changing in the volume photography segment. Legacy photography companies are either innovating and transforming their model or failing and going out of existence. Consumer buying habits are changing and are requiring a new kind of photography product and experience. If we don’t innovate as an industry and as individual businesses we’ll evaporate. How we respond is up to each one of us.
First we’ll look at the changing competitive landscape including Shutterfly’s acquisition of Lifetouch. Is this acquisition transformational? Shutterfly has mapped out a go-to-market strategy and expects to extend and monetize their reach to a new low cost channel of millions of customers provided by Lifetouch.
Second, a short history lesson. We’ll take a quick look at the evaporation of some of volume photography’s biggest brands and what we can learn from their experience.
Third, what about the consumer and school pictures? What has mom been telling us about our product and is there more that we can do to stay relevant.
Fourth, just who is the competition anyway and how does tradition fit in?
Finally, we’ll take a look at the Power of New and determine if it has a role in school photography.
As a result of attending the session participants will be able to identify the following:
The status of the Shutterfly acquisition of Lifetouch
Shutterfly’s reported Go to Market strategy
Five reasons businesses fail
Consumer feedback on school photography
The Millennials buying behavior and use of mobile devices
Five categories that impact consumer participation rates
The use of “new” in marketing and photo development