After working for two national in-store photography companies over a three year period, Rich started Kolorkraft in 1972. Kolorkraft grew to more than a dozen photographers operating in 28 states through hundreds of retail accounts.
In the mid 70’s Rich discovered child care centers and preschools. It was a natural fit for photographers already doing volume children’s photography.
Rich has now reached the stage in his career that he no longer wishes to work with people that annoy him. Most of the in-store photography and photographers are now gone. Rich still photographs a few thousand children every year in preschools and child care centers because, well, they keep asking and he just doesn’t know how to say “No”.
Rich may be contacted through RichOsness.com.