Rich Osness

Rich Osness LLC.

After working for two national in-store photography companies over a three year period, Rich started Kolorkraft in 1972. Kolorkraft grew to more than a dozen photographers operating in 28 states through hundreds of retail accounts.

In the mid 70’s Rich discovered child care centers and preschools. It was a natural fit for photographers already doing volume children’s photography.

Rich has now reached the stage in his career that he no longer wishes to work with people that annoy him. Most of the in-store photography and photographers are now gone. Rich still photographs a few thousand children every year in preschools and child care centers because, well, they keep asking and he just doesn’t know how to say “No”.

Rich may be contacted through RichOsness.com.

All Sessions by Rich Osness

  • Day 3

    January 28, 2022 (Friday)

  • 08:30  - 09:30
    That little child care center with just 50 kids could be $1,500 to $2,500 in sales every year. That larger center with 150 kids could be $4,000 to $7,000 in sales. They are all over the place and they are easier to book and serve than youth sports or K-12. This may be the most underserved market in photography. It is underserved because almost no one does it well. Many photographers will serve this market with the same products and methods they use for youth sports or K-12, but these accounts are uniquely suited for speculation packages. The parents love it. The schools love it. I have been selling speculation packages in preschools and child care centers for 45 years. It still works better than anything else I have seen in most preschools. When it doesn’t, I do a simple prepay. Photographing child care centers may not be what you expect. Toddlers and infants can be a lot more fun than youth sports or K-12 and the administrators are easier to work with.
    Schools
    Where
    Sonoma A




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Rich Osness