Delivering Photos to the Now Generation, in 10 seconds or less!
11:00 - 11:30
In just 40 short years, special events photography has come full circle. The early 70’s business model: take photos at a social event; show proofs; take and deliver enlargements; get paid. Today, technology has surpassed the expectation of the consumer. In fact, we have to ask ourselves the question: is the “print” dead? Do consumers want prints or do they want us to deliver a digital image, allowing them to decide how to best utilize it? Now, with the advent of recognition technologies, we can give them exactly what they want, in just seconds. Why not take their photo and have it seamlessly delivered to their email or cell phone within seconds of the image being captured? We now – once again – have the opportunity to create an experience and get paid for it, just as a DJ is paid to use music to do the same. School Dances. Summer camps. Corporate events. The opportunities of monetizing such technology are boundless.