With an ever-changing industry, we need to continually educate ourselves on industry best practices and technology changes. We are striving to preserve the time-honored tradition of Professional School Portraits while embracing the changing school, consumer, and market demands for digital image files. For many, a school picture is the only professional portrait they will ever have taken and parents, grandparents and students still like and buy printed images. However, they demand access to those same digital files to share on social media with friends and family. Schools, sports teams, leagues and dance studios now rely on their school photographer to help build a positive brand and market themselves for recruitment in their competitive markets. Cahill Studios has utilized new workflows and sales techniques to meet the digital demands, increase participation rates and build the Cahill Studios brand. In her program, Joy will talk about ways to increase participation rates and sales by removing friction points associated with traditional pre-pay sales, successful digital delivery, automating workflow, data control, building their brand and brand marketing for their clients.