Schedule

SPAC 2020 General Schedule
January 22nd (Wednesday)
Pre-Conference Jump Start Tracks (all day) separate registration fees.
January 22nd (Wednesday)
4pm- Attendee Check In
4:30- SPAC 2020 Welcome Presentation and Kick-Off Social!
January 23rd (Thursday)
8am-4:30pm -SPAC Educational Sessions
5pm-7pm- Hospitality Suite Parties
7pm-10:00 EPIC SPAC 2020 Event (ssh still a surprise!)
January 24th (Friday)
8am-Noon- SPAC Educational Sessions
Noon- 8pm SPAC Trade Show Open
2:30-5:00pm SPAC Educational Sessions
Januray 25th (Saturday)
9am- Noon SPAC Educational Sessions
Noon- 2:30pm Trade Show Open
2:30-3:30 SPAC Educational Sessions
3:45- 4:30pm SPAC Closing Session and Grand Prize Drawings
5pm- 9pm- Hospitality Suite Parties

***Below is a working draft, subject to changes***
***To use, click the day to see the schedule that day, if you click the session title a description will be displayed***
***Final Schedule with descriptions and room assignments will be available in December***

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  • Pre-Conference - SPAC University Jump Start

    January 22, 2020 8am-4:30pm

  • Day 1

    January 22, 2020 (Wednesday)

  • Day 2

    January 23, 2020 (Thursday)

  • Day 3

    January 24, 2020 (Friday)

  • Day 4

    January 25, 2020 (Saturday)

  • This popular full day workshop will teach you all the basics to “quick-start” an underclass (K-11) School Photography business; part-time, full-time or to supplement your current Studio income. In the first half-day, you’ll learn how to prospect for and win School photography contracts using a proven sales and marketing system. You’ll learn what schools will expect from you, what to offer and what to charge, how to handle requests for “Rebates” and “Commissions” and how to negotiate the best deal for you. We’ll share many “secrets” of the School picture business that will allow you to compete effectively with anyone; even the BIG companies for local contracts. The second half of the program will cover basic school “picture day” logistics; scheduling, staffing, equipment needs and portrait techniques including lighting and “speed posing skills.” We’ll set up a complete portable studio demo; step-by-step so you can see how it comes together in real time. We’ll de-mystify automated capture and high-speed workflow including barcoding of student images for reliable identification and order processing. We’ll also teach “best practices” in photographing with green-screen and other background-replacement technologies. Finally, we’ll show how automated software will allow you to accurately identify and process hundreds of Student Portrait images in just 1-2 hours. After this program, you’ll have the confidence to take on school photography contracts in your local area. Bring all your questions and we’ll be happy to provide all the answers. This one-day workshop has helped thousands of photographers get their start in the lucrative field of School Photography.
    Schools

  • Instructors: Stella Crase-MINIPROS SPORTS PHOTO Jenifer Davis- Treasured Memories Portraits Gail Roser-Grand Photography PRESENTATION OVERVIEW I. Set up a legal business (Trade name, liability insurance, Federal ID, Licenses, Workmans Comp, etc.) II. Photography Skills- Learn or improve photography skills, lighting and post processing basics of Lightroom and Photoshop III. Portfolio building/Creating your website/Facebook Business Page IV. How to find Leagues/Selling & Marketing to Leagues/ Board Presentation tips V. Start Up Equipment/Review of 3-4 different Photography capture styles of individuals & teams including indoor and outdoor(traditional outdoor, green screen, Lastolite Hi Lite, etc.) VI. Staffing: Contract Workers and Employees-best practices VII. Scheduling teams/ Organizing and Preparing for photo day VIII. Communicating with league contacts/coaches/parents for maximum photo day participation IX. Photo Day set Up- a review of controlling and organizing photo day flow X. Order forms and/or online selling (Pre-Pay and/or Proofing) XI. Designing Order forms and online selling platforms- tips to maximize sales XII. Photo Day Photography process and procedures XIII. Posing and Capture of Images (tips on photographing all sports and dance) XIV. Post Processing Workflow Options XV. Reorder Sales/ Customer Service tips XVI. How to continue the relationship for repeat business Photographers attending our Sports 101 class will walk away with new ideas and various methods that can be used in building a successful youth sports photography business. We have experienced success predominately photographing recreational and youth sports leagues. We would like to share and teach other photographers how to get started in the volume youth sports photography market. Topics covered include: review of photography basics, how to sell and find new business, photo day organization & preparation and workflow processes. Our presentation will include demos on photo day set ups, workflow and video sharing of actual photo days to help attendees make decisions and develop a business plan to be successful in this thriving market.
    Sports

  • Description coming soon!
    Schools

  • The SPAC Pre-Conference Sales Training Session is perfect for the beginner, the sales professional that wants to hone their skills and for those that want to learn the latest in sales and marketing techniques. Listen and collaborate directly, in a small group setting, with some of the best business and sales training leaders in the industry. The trainers for this round-robin format are Jeff Gump, Eric Miller, John Mark, Jaimie Ford, Lorinda Thompson and Brad Scott. Topics that will be covered are: Video Marketing How to Gain Schools and Increase Sales by Going Paperless Warming Up the Gatekeeper Managing an Efficient Sales Plan Submitting Competitive District Bids Presentation Preparation What to Have in Your Marketing Sales Kit. Moving the Sales Process Forward; Don't Get Stuck
    Business

  • Demonstration of a quick set up for underclass that will insure quality images and guarantee safety of students. This should change the speed and ways that many studios shoot underclass.
    Schools

  • Description coming soon!
    Sports

  • Breaking into school photography is not an easy! But in this class the illustrious, second generation photographer Matthew ‘The Body’ Kemmetmueller is ready to share everything you need to know to start pursuing the complicated and profitable world of underclass photography. Discover how and why to shoot tethered, learn about different software solutions, tips on writing bids as well as how to automate your workflow. This class is perfect for anyone who has thought of diving into this market but even the most experienced school photographer may pick things up! Takeaways: How to get into the schools that are right for your business The best way to choose the software and gear you’ll need How to put together bids and win over the schools The most efficient way to order and deliver products How to automate the retouching process
    Schools

  • Hiring, training, and managing your photography staff.
    Business

  • How to keep and retain leagues and schools.
    Business

  • Live demonstration of posing and Portrait Lighting indoor and outdoor.
    Schools

  • This session will cover almost 2 dozen areas of best practices including: Knowing your Equipment; numbering systems; organizing picture day; scheduling picture day; signage and banners; flags, traffic lines and poles; organizing images; check lists; downloading and backing up images; job assignments; job reports; getting it right in the camera- and more.
    Sports

  • By creating a simple lighting, posing and sales system, Carmel Jane has grown her Dance Photography Business to over 300 recitals every year. Learn how you can offer dance moms outstanding value, quality and service and build a profitable business.
    Other

  • I want to meet and exceed all my school and league expectations......How? I want all my parents to have a great experience on picture day.......How? I want to get that authentic smile from all the students........How? Mom isn't happy with her products and I need to fix that.........How? How do you handle all these things? In the world of the volume photography studio we have lots of customers; the decision makers, teachers, coaches, parents, and children. Each one of these people have very different expectations. Things that are important to one is not always the same for the other. As business owners we have to work hard to create a great customer experience. You need to be able to empower your team to handle anything that comes their way. In this class you will come away with effective communication plan that will meet all your customers needs. Remember it takes months to get customers and only seconds to lose them!
    Business

  • Back by popular demand, This is an easily teachable system of matching ambient and flash exposure. This simpler method does not require helpers, scrims or bulky additional equipment. It works in any lighting situation.
    Schools
    Where
    Outdoor- Pool Area

  • Description coming soon!
    Sports

  • Ever wonder Why a customer, colleague, or friend reacts the way they do? Learn HOW people are wired and how to effectively market and communicate with ALL of your customers, decision makers, and your staff based on WHY THEY DO WHAT THEY DO.
    Business

  • Making all the pieces of the puzzle fit together. Freeman Photography started shooting Volume Seniors in 2005. Trying to figure out a workflow for our studio was a great challenge...Scheduling, shooting, showing, proofing, selling, ordering, processing, fulfilment, delivering, communications. As time progresses some things changed and many tweaked. Find out how Freeman has become the choice of many of the private schools in the Houston area.
    Schools

  • Over the last 5 years, our company has grown 10-12% per year. I'm happy to share a high level overview of the 'Wagner Sales Specifics'. How we cold call & prospect, follow up, present and address bids/RFPs.
    Business

  • Hybrid sales for Pre-Pay Many photographers want the advantage of the consumer ordering online (no order entry) but love the upfront cash/sales that comes with Pre Pay. They are also afraid to get rid of that photo day/ pre photo day sales effort. So we have seen a big rise in what we lovingly refer to as “Hybrid.” A cross between pre pay and View First (online) sales. Sell a “voucher” and let the customer do the order entry for you. Plus you can get larger sales! And did I say….NO ORDER ENTRY. Customers get orders FAST! We are doing this at all kinds of sports, dance schools, tournaments…..event for action sports. This works anywhere you have access to the buyer. We have great examples. We do this in our own retail operation and have MANY customers doing this. It is also very consumer-friendly. If you think its best…I could certainly get a customer to participate ….to have another “voice.” 45 minutes-1 hour. A few title ideas: • HYBRID sales method- the perfect marriage of pre pay and online • HYBRID sales method- the best of 2 worlds • HYBRID sales method- get the benefits of both pre pay AND online sales • Raking in the money with HYRBID sales- its pre pay but better!
    Business

  • Description Coming Soon!
    Sports
    Where
    Outdoor- Pool Area

  • We photograph approx. 25,000 players annually in sports, and this year we completely eliminated paper order forms in favor of electronic order form catalogs using Flip Books. This session will share exactly how we did it and what the response was from our customers and league contacts.
    Business

  • Studio photographers may need a new skill set to successfully take volume images. Learn how to get excellent portraits in less time without sacrificing quality or expression. We will cover quick age-appropriate posing, head size and centering and a fool-proof data collection system. A demonstration of school day capture will pull it all together followed by Q and A. Full documentation will be offered.
    Schools

  • Description coming soon!
    Schools

  • Description Coming Soon!
    Other

  • How we use emerging technologies, metrics and analytics for continuous improvement to grow our business and delight our customers! In this interactive and collaborative session, we will share our methods and process for how we: 1. Improve photographer performance with reviews and data . . . 2. Thrill our customers by learning more about what they want through automated feedback . . . 3. Increase our average online sale using Google Analytics . . .
    Business

  • A photo booth set up to eliminate personal contact, no electrical cords and incredible lighting.
    Other

  • When you look at the landscape of branding in today’s business market you will notice that every professional business has one thing in common, a professional branding & marketing structure. If you want to look like you are a professional business today you need to also have these in place. In this course you will learn everything you need to know and why branding your business with a consistent and professional structure will improve your image and take you to the next level.
    Business

  • Door Prize Drawing at 8:00am
    Where
    Napa Room

  • Speakers: Carmel Jane - Carmel Jane Photography, Luigi Mallozzi - SW Schools (UAE), Arjen Mulder - Arjen Mulder Photography (Spain/Germany), Tim MacDonald - Imageart Studio Photographers all over the world will discuss trends and development of the school photography market. Sales methods, ideas for photography, products and processes.
    Schools

  • Special Event Photography comes in all shapes and sizes. Join me as I walk you through the ins and outs of a variety of special events from professional sporting events, corporate holiday events, and the world’s most seamless photo sharing platform. This is a no holds bar program where you will learn lighting techniques, designing templates, and onsite printing. But wait there’s more…learn how to impress your clients with a two-day delivery of physical prints along with how to drive participants of those events to your brand and/or studio.
    Other

  • • Employee applications, interviews and who to hire • How to fine the “right” ones • Background checks, training and supervising • Written guidelines and employee handbooks • Written shoot evaluations and critiques • When employees go bad… In the voice of Princess Elsa, Let em GOOOOO, Let em GOOOOO… ☺ • How to set yourself up for success before they even take a photo for you
    Business

  • The session will discuss how partnering with non profit organizations will improve your brand positioning, show leadership, increase profits and support great causes! Robert will share his experience working with professional sports teams (Montreal Canadiens, Impact and Alouettes) and Environmental causes (Virgin's Ocean Unite and Sir Richard Branson). The marketing, sales and social media strategies will be discussed and supported with sales data. Examples of relevant, successful products that can be offered by your studio will be presented.
    Business

  • This will consist of the following: a. Athletic Directors annual meeting- How to get invited. What to present in your small space. b. Getting invited to the Coaches meeting by invitation of the AD. c. Banners- What to offer and how to price / Stop giving them away d. Coaches gifts e. Light up badges for the parents f. What to offer on your prepay flyer g. Introducing... see it before you buy it program.
    Sports

  • Force friending your clients. In this class we will be going through relationship building with clients and other professionals. In the end the key to success and longevity within industry is creating long lasting relationships within the accounts we work with. I want to walk people through the deliberate and necessary steps that are needed to create and maintain those types of relationships.
    Business

  • In this session, we plan to cover all the parts that comprise of the school photography business. The entire todo list that can become a complicated mess, and how to simplify and streamline it to ensure profitability at any scale.
    Schools

  • This session will show and explain first hand how Haim started Glossy Finish in 2006 and successfully built it into an action photography business that he sold to Lifetouch in 2013 and then purchased back in 2017. Haim will talk about the process, marketing and technology they use at Glossy Finish to make money with action photos. He will also explain in detail how a volume school or sports photographer can leverage action photos to make money and win new accounts by using the same techniques.
    Sports

  • Description coming soon!
    Business

  • 1 Organization ( Our Checks and Balances) 2. Software (Darkroom and TEPS) 3. Printing 4. Printing of specialty Items (key chains, water bottles, dog tags, trading cards, etc) 5.Dye-Sublimation of Specialty Items (phone covers, mouse pads, PLAQUES - I bolded this as I can show a way to do sponsor plaques inexpensively , etc.) 6. How I used in house sublimation equipment to reduce School commissions! 7.Packaging
    Business

  • Description coming soon!
    Other

  • Millennials form the buying public we target and have a unique but predictable purchase propensity that needs to be understood and served. As volume photography wrestles with declining buy rates and lower AOV the questions arise on what millennial moms want, how do you reach them, and what does it take to move the needle. Recognizing and responding to the millennial mindset is a must to gain their attention, speak to their hearts, and win their business.
    Business

  • Description Coming Soon!
    Business

  • Where
    Napa Room

  • Using printing technology from Noritsu, Xerox, Fuji, Sawgrass, and Anajet I will describe how we produce 99% of the products we sell in house. In addition to printing standard photo packages. We print yearbooks and trading cards on our xerox digital press that look and feel like a Topps card. Full color team photos are printed using an Anajet printer and all of our sublimation work is done with a Sawgrass Printer. Photographers need to realize that they can save time and money by doing it themselves. I will show products that labs don’t even offer, like the coated trading card and a custom school folder.
    Business

  • Best practices for flattering facial lighting and poses, with ratios, modifiers, styles etc.... camera equipment features that help, lighting tools too.
    Schools

  • Competing with large companies can be difficult and frustrating, especially in bid markets where the lowest price is the determining factor. In this session, one of the industry’s oldest and largest companies will share their thoughts and expertise on competing in open markets and bid markets, focusing on ways to differentiate yourself from the competition that don’t involve a “race to the bottom” on price.
    Business

  • Description Coming Soon!
    Business

  • Description Coming Soon!
    Business

  • Do parents know your studio by name? In this workshop, you’ll work with marketing leader, Marissa Latshaw, to put together a plan to help your business emerge from behind the camera - and into the hands and hearts of your customers. Together, we’ll go deep to uncover content strategies that work and apply them to a social plan that will help your business rise up and stand out from the rest.
    Business

  • Description Coming Soon!
    Schools

  • Do's and Don'ts to make money photographing action sports
    Sports

  • Description Coming Soon!
    Business

  • Lunch Served at Noon
    Trade Show

  • A SPAC Favorite! Bring your best idea on ways to Make or Save Money... Win CASH!!!
    Other