Schedule

SPAC 2022 General Schedule (All times are Pacific Time)

  • Tuesday (January 25) SPAC 1st Annual Golf Tournament
  • Wednesday (January 26)
    • 9am-3:30 Pre-Conference (4 Tracks) **Additional Registration Required, Limited Space**
    • 4:00-5pm Attendee Check In
    • 4:30-6:00pm Kick-Off Social Mixer
  • Thursday (January 27)
    • 8am- 5:00 -Educational Sessions and Demonstrations
    • Noon-1:30 Awards Luncheon
    • 5:00-7:00 pm Hospitality Suite Parties 
    • 7:00-9:00 pm Social Event
  • Friday (January 28)
    • 7:00am-8:00am Breakfast & Door Prizes
    • 8am- Noon Educational Sessions and Demonstrations
    • 12:00- 8:00pm  Trade Show 
      • Side Show Demonstrations by Vendors
    • 2:30- 3:30pm Educational Sessions and Demonstrations
    • 4:00pm-5:00pm Key Note Speaker
    • 6:00pm- 7:30pm Dinner & Desserts
  • Saturday (January 29)
    • 7:30 am-9am Breakfast & Door Prizes
    • 9am-11:30am Educational Sessions and Demonstrations
    • 12:00-3:00pm Tradeshow
      • Side Show Demonstrations by Vendors
    • Noon- 2:00pm- Lunch
    • 2:30-3:30pm Queen & King of the Hill
    • 3:45- 4:30pm Closing SPAC Meeting and Door Prize Give Away
    • 4:30- 6:30 Hospitality Suite Parties

**Detailed Daily Agenda below**

**Sponsors/Vendor Schedule  and details will be included with your Sponsor Information Packet sent via email after you complete your registration.  If you have any questions please contact Coree, SPAC Gal.

SPAC Detailed Schedule

Please note that below is subject to changes.

Click  on the Day to line up | Click on Session Title to read description | Click on Speaker Name for more information.

***(Updated regularly)***

Final Schedule, both visual images and pdf, will be sent to registered attendees by January 10th!

 

Expand All +

  • Day 1

    January 26, 2022 (Wednesday)

  • Day 2

    January 27, 2022 (Thursday)

  • Day 3

    January 28, 2022 (Friday)

  • Day 4

    January 29, 2022 (Saturday)

  • The business side of photography: *Setting up and getting started in a professional photography business *Portfolio, Sales and Marketing- What you need to acquire business *Equipment, Workflow, Hiring Staff, Training etc. Compare Workflow Demos *Traditional Indoor/Outdoor Workflows * Greenscreen Workflow Roundtable Discussions Sponsored by H&H Color
    Sports
    Where
    Sonoma A

  • SPAC has assembled a group of professional volume business owners, managers and sales reps with over 100 years of combined experiences to share their knowledge on how you can grow your business. All attendees will be included in small groups and will spend time with each trainer. The purpose of the small groups is to allow everyone the opportunity to ask questions that are specific to your individual needs. For only $50, this all day event will provide you all the information and tools you will need to create a plan for your future success.
    Business
    Where
    Sonoma B

  • Are you new to the school portrait business? Either wanting to start or scale your business to grow? The school photography 101 class may be perfect for you. This class is a daylong preconference class of wide-ranging topics that will provide valuable insights into the school portrait business. It will feature a combination of presentation, hands on and discussions. What you here can help you develop your business or provide you with validation that you are on the right track. Topics include: Effective ways to find and prospect accounts. Selling strategies have changed. Learn how to compete with and beat the big guys. Online sales have changed significantly in the last two years. What is the real impact on your business and other things to consider? Packaging and pricing work hand in hand to affect your bottom line. Tips for improving profits and upselling. Flyers and marketing picture days. Do we really need paper anymore? Commissions and service items, strategies to keep them in check. How to efficiently schedule and staff for picture days. Green Screen and other alternatives for background replacement. Photography gear (camera, lights, backgrounds, etc.) You will need. Workflow options: Different capture methods & data entry options. Post capture efficiencies, managing images and post production. Second sale and digital download delivery systems. What are the most efficient options? Employees – tips for hiring and compensating staff. Yearbooks, there just for high schools anymore. How to make your yearbook program work for YOU! Plus much more Speakers: Jeff Edwards and Jeff Locklear Sponsored by H&H Color Lab
    Schools
    Where
    Sonoma C

  • Better lighting is the number one way to increase the perceived value in your photographic product. For this reason, it is important to have a strong handle on the techniques involved in being able to consistently produce great results time and time again. In this pre-con class Wes Kroninger will show you everything he knows about getting great portrait lighting in any working condition. Wes has photographed everything from children and high school senior portrait sessions, weddings, magazine covers to high end beauty and automotive photography for fortune 500 companies. If you are new to portrait lighting, need to brush up on your lighting knowledge, or have associate photographers that need a foundation in portrait lighting, then this pre-con is for you. Wes has been a lighting instructor for 14 years and has a knack for simplifying the complex information into easy-to-understand pieces by building upon a solid base of basic lighting knowledge. This class will start with a simple bounce reflector and move up to complicated flash set ups for both headshots and full-length intricate sports images. What we’ll cover: Metering and color balancing Foundations of portrait lighting Different light modifiers and what they do How to meter and gel off camera strobes to balance with ambient lighting Selecting the best lighting tools for the job at hand Bounce reflectors and how to use them
    Other
    Where
    Sonoma D

  • How to find, interview, and hire photographers. An interactive workshop where you will put into practice the topics and skills needed to hire the best employees you can find. Developing a training and onboarding program is essential to helping new hires become successful on Day 1. Managing those employees so they continue to grow and develop their skills, knowledge, and proficiency helps your company run better. It frees up your time to focus on growing the business while they spend their energy taking the great photos you need to gain new customers.
    Business
    Where
    Sonoma D

  • Volume dance and gymnastics is a competitive field, but Sheryl Bashore has carved out a niche for herself in the industry by producing an array of stylish shots, including her famous silhouette photos. Additionally, she has also doubled her average order value and retained a loyal customer base. In this action-packed talk and demonstration Sheryl covers: • Onsite setup • Key equipment • Posing styles and boards • Unique shots Onsite sales • After shoot sales systems Don't miss out on a live demonstration of the most important steps, and learn what changes you can make in your photography business, so you can take the leap to higher sales yourself! Sponsored by GotPhoto & NextGen
    Other
    Where
    Napa Room

  • Sports photography offers so many possibilities and the quality of work today is outstanding. One key question is whether to offer virtual or traditional shoots. Join us for this action-packed discussion where Carl Bott, who does virtual, and Tim Macdonald, who shoots traditional, debate the pros and cons of both, discuss what customers want to see, their personal preferences, key tools, and much more. Tim and Carl are Sponsored by GotPhoto.
    Sports
    Where
    Sonoma A

  • Brad Scott, Inter-State Imaging, will facilitate a session with multiple volume school photographers from across the country sharing their fall flyer layout designs. Hear from these photographers why they layout the flyers the way they do and what they hope to achieve by doing so. If you want to retain 20% of your sales, service a school that requires flyers or photograph in a demographic that supports the need for flyers, this session will be very informative to you.
    Business
    Where
    Sonoma B

  • "Over the years, we have found ways to take specialty photo events like Santa, Easter, Sports, Schools, Graduation, Fairy/Princess, Commercial Headshots, Contract Seniors and turn them into money makers!!! In some cases we can triple the amount of profit and do half the work. We will go from start to finish on our systems to get you making more $$$$$$ in volume photography. We’ve done it all wrong at least once… We can help you get it right the first time.
    Schools
    Where
    Sonoma C

  • Are you feeling lost when it comes to building a marketing strategy? Are you struggling to understand why you’re not getting the results for which you’ve hoped? From brand awareness to demand generation, Lisa Mallis will guide you through how to use data to create a marketing plan that delivers real results. Marketing is the new sales.
    Business
    Where
    Sonoma D

  • Join Lumix Ambassador, Suzette Allen, for an informative and engaging course on the most flattering ways to light the face whether it be a senior in high school or a senior over 70! Posing is a vital skill too, where you can not only make your subjects look their best, but also help them appear natural and relaxed. Knowing how to direct your subject with confidence will visibly boost your client’s comfort AND confidence in the session! The course will cover the foundation of lighting and posing for flattery and dimension as well as for corrective purposes, and then the ending segment will be a live demo. Suzette will demonstrate her fast and easy setup for GODOX portable flashes, using TTL or manual and the flexibility of controlling from camera. Enjoy this class for portrait technique, lighting and building posing skills! Sponsored by Panasonic Lumix, Bay Photo, Pixel Connection and Denny Mfg.
    Schools
    Where
    Napa Room

  • During my class, you will learn how to make sports action photography pay and more importantly PARLAY those events into team and individual events, senior portraits, family portraits and many other genres of photography. I will share the recommended gear, tips for locating teams/leagues and how to secure employees when you need help. Our KAPPHOTOS system has been successful for 16 years. Time permitting, there will be a 10 min Q and A session after the presentation. Come join me and see what its all about.
    Sports
    Where
    Sonoma A

  • Whether you are brand new to composites or you’re simply wanting to up your game, this class is for you. This segment of volume sports photography generates revenue, enhances your brand, and turns customers into promoters. Learn how to leverage the latest in tech and create an unmatched experience that will have customers shouting about your studio from the rooftops. From marketing to capture, file organization, extraction options, and best practices for optimal composite building, Brian will cover all aspects so you can implement this new program into your studio with ease and achieve immediate results. Brian is Sponsored by PhotoDay and Black River Imaging
    Sports
    Where
    Sonoma B

  • Interested in bidding on school RFP's?? This session will help you weave through the documents along with creating a winning proposal!
    Schools
    Where
    Sonoma C

  • End seasonality in your photography business, and you can double (or triple) your bottom line. We’ll share a year-round marketing calendar of proven promotions developed to provide excellent cash flow during the off-season. An added benefit is keeping your best-trained and most trusted staff members happy (and loyal to you) by providing more work opportunities all year long. So come prepared to learn a LOT in this fast-paced program, presented by one of the best-known experts in volume photography today.
    Schools
    Where
    Sonoma D

  • Every photography studio has to balance the art of photography with the business of photography. For too long volume sports studios have concentrated on the business and forgotten about the art. The North Atlanta based team at smaX photography decided to do things different. smaX made a business decision to make great photos first and grow slowly to ensure the quality of their portraits did not suffer as their account list grew! Join Jay Boatwright of smaX photography as he will demonstrate his photography techniques that allow him to maintain the art in the fast paced business of youth sports photography.
    Sports
    Where
    Pool Deck

  • If your school photography business is focused on speed, quality and consistency, this is the session you don't want to miss! Stop in to see the Iconik Studio team do a live demo of their school day setup complete with custom lighting designs, setup diagrams and sample photos to help you "hack" your own picture day. The Iconik Studio team has planned an interactive experience for attendees so come ready to ask questions, test out equipment and take some award winning shots of your own! Hosted By: Brent Legg, Jeremy Witter, Jason Wilkey and Jaimie Ford - Iconik Studio
    Schools
    Where
    Napa Room

  • Don’t have a studio? Want to build your brand awareness and create another revenue stream? Host a School Portrait Pop-Up with a community partner! This is a great opportunity to cross market, get local press for your business, and if you’re new to School Photography, it’s an ideal way to work out your process — the gear you’ll need, identifying the children, how long you need to get the variety of expressions and poses you want, and your workflow from start to finish. I’ll walk you through finding an appropriate venue, working together to promote the event, tips to book it out, tips to pitch the press, and a walk through of the Pop-Up itself. Q&A to follow.
    Other
    Where
    Sonoma A

  • We’ve covered the basics of the Sales Funnel process in past classes, now dive deeper into how to successfully bring in new customers and carry them along your path to purchase. We will take your ideal customer (Your Avatar) and show you how to really connect with them to serve them in the best way. Learn the right formulas for engaging photo customers and getting them to become Life-Long Raving Fans!
    Business
    Where
    Sonoma B

  • Everyone knows making money is fun and making twice as much money is twice as much fun. There are two ways to do this. One is double the number of schools you photograph and the other is to double your average sale. Neal Freed and Bryan Blanken of Freed Photography will share the techniques they’ve used to grow their studio by doing both. Doubling the number of schools they photograph and achieving average sales that are twice the national average. In their presentation they’ll cover: **How to identify and target the right schools **How to get past the gatekeeper **How to get principals to say yes **How to get principals to agree to higher prices **10 sure fire closes guaranteed to work **Effective program for Title 1 schools Lastly, come with your toughest sales problem and try to stump the experts. Sponsored by Miller Professional Imaging. Sponsored by: Millers Lab
    Schools
    Where
    Sonoma C

  • In the photography market we do not act or look like the other "business" in the world, and that needs to change! Only reason why people think they can negotiate with us as photographers is because we don't have a professional business image along with the correct marketing materials to make us look like actual companies. In this class I cover everything from your logo, brand colors, marketing materials and so much more. It will ultimately create your business "image". If you look like a company people will respect you more, have more confidence in purchasing (spend more) and ultimately you will get more jobs in the process.
    Business
    Where
    Sonoma D

  • The challenge of producing not just quality images but a quality experience every twenty seconds for hours at a stretch is the core challenge we must accept as volume photographers. This two part class will focus on specific photo shoot workflows and multiple light setups that meet this challenge head on. Part 1 will be a classroom session where Dave will reveal the details of how he and one assistant have been routinely shooting 100 member football teams, both individual and team photos, in a half hour. After a short break class will resume outside on the pool deck with a lighting demo and a review of Dave’s “7 Questions” approach for training photographers needing a system to work through the multitude of decisions that must be made in a few short minutes upon arriving at a new venue as the staff prepares for a photo shoot. Quality and speed do not have to be mutually exclusive! Sponsored by Panasonic & Richmond Pro Lab
    Sports
    Where
    Sonoma A & Pool Deck

  • Sometimes called composites, sometimes "extreme teams," but whatever you call them when the time comes to create a virtual group effectively, it is a smart move to know how to pose and light for the situation. Whether you create virtual groups as part of your business model or need a solution for weather days or when the maximum scheduling flexibility is necessary, the goal is always to get great images as efficiently as possible. Wes Kroninger has spent more than six years working with photographers all over the country to come up with lighting and posing processes that work and keep the process as simple as possible. Whether you plan to shoot green, grey, or white background, Wes will discuss how to keep your lighting simple for a quality extraction, use your lights to create depth in your images, and how to pre-plan your virtual group to achieve a perfectly balanced result. If you've ever wanted a look inside of a volume composite photo day, then please join us to take a peek. What we will cover: - Virtual group lighting - Virtual group posing - Shooting for extractions off any background - Pre-panning your group images - Shooting for speed -vs- shooting for impact - The dos and don'ts of virtual groups
    Sports
    Where
    Napa Room

  • Adding volume dance photography to your school portrait business is a wise business decision. You have most of the components already in place. Your knowledge of training staff members for consistent photography, of organizing a volume photo shoot, and much of the equipment you already have will be utilized in building a great cash flow during a time of year where you need additional income It is difficult to find and train new employees. Dance photography will help you to keep great employees on your payroll year round. This added income will benefit your bottom line. In this session we will discuss how to contact and book dance studios. Pricing, packages, commission rates and add on sales after the photo day will be discussed. We will explain our approach to prepaid volume dance studios and we will discuss ways that other photographers utilize an online sales approach with dance studios so you can compare and contrast. Get started on adding dance photography to your product offering.
    Other
    Where
    Sonoma A

  • Eric will discuss his experience, strategy and goal of video marketing. Why Video v/s Email v/s In Person meetings. Using videos for promoting and informing people about your product & service. How It helps increase engagement on your digital and social channels and educates your audience. Some of the other topics: What is Video Content Marketing? Do Videos Have a Good Return on Investment? Are videos Great for SEO?" Eric is sponsored by Candid Color Systems. This class will fill up quickly, get your seat early.
    Business
    Where
    Sonoma B

  • Doubling your business through organic growth and acquisitions!
    Schools
    Where
    Sonoma C

  • By definition and function, a vertically integrated photo company handles almost every aspect of the business in-house from the taking of the image to finally delivery to the customer. While a vertical operation can offer significant advantages, there can be an equal number of possible pitfalls. In this presentation, we will offer examples of vertical operations, including some of the ways in which it can increase profitability and help give a competitive advantage in optimal environments, and also discuss what can happen when it doesn’t go as well. We will discuss things to consider when moving more of the operation in-house, including start-up costs, staffing, equipment, and software and additional space requirements, as well as considerations for resources that may need to be outsourced for the best outcome. Possible incremental steps to moving operations in-house will be covered and ways to make the transition as smooth as possible. Sponsored by GotPhoto
    Business
    Where
    Sonoma D

  • Topics for Roundtable coming soon!
    Business
    Where
    Sonoma A

  • Topics for Roundtable Discussion Coming Soon!
    Schools
    Where
    Sonoma B

  • Topics for Discussion Coming Soon!
    Sports
    Where
    Sonoma C

  • Topic's for Discussion Coming Soon!
    Business
    Where
    Sonoma D

  • That little child care center with just 50 kids could be $1,500 to $2,500 in sales every year. That larger center with 150 kids could be $4,000 to $7,000 in sales. They are all over the place and they are easier to book and serve than youth sports or K-12. This may be the most underserved market in photography. It is underserved because almost no one does it well. Many photographers will serve this market with the same products and methods they use for youth sports or K-12, but these accounts are uniquely suited for speculation packages. The parents love it. The schools love it. I have been selling speculation packages in preschools and child care centers for 45 years. It still works better than anything else I have seen in most preschools. When it doesn’t, I do a simple prepay. Photographing child care centers may not be what you expect. Toddlers and infants can be a lot more fun than youth sports or K-12 and the administrators are easier to work with.
    Schools
    Where
    Sonoma A

  • Capturing the perfect pose in dance, gymnastics, and cheer photography is truly an art form, and it is one Rose Coleman, owner of Center Stage Photos has spent years perfecting. If you have ever caught some of Rose’s images, you will know she pays attention to every detail to capture the perfect shot. So, join Rose as she discusses her unique posing ideas, the use of creative backdrops, what to look out for on every shoot, and how to make your images stand out from the crowd. Sponsored by GotPhoto
    Other
    Where
    Sonoma C&D

  • While our industry is trying to find a "new normal" in an ever changing world, Robert takes a fresh look at the tools and the approach needed to stay successful in 2022. He shares essential business strategies and addresses the main concerns his photo studio and technology companies faced in the last 2 years. How should you be looking at your financial statements? Can investing in emerging technologies now keep your business profitable in the future? How can you recover all the extra pandemic costs and reevaluate your pricing strategies? Is automation the solution to our current staffing struggles? The pressure is on to meet the new demands of 2022. Join 36Pix president Robert Ste-Marie for a talk on refocusing your business vision and making smarter moves today.
    Business
    Where
    Sonoma B

  • Picture this- you open an email from a parent and read the best thing that a school photographer can ever hear: “You completely captured my child! These photos look just like them.” But in reality, are your photos more often than not becoming stiff and route? Are you too bogged down with the volume of students to focus on capturing their authentic personalities? I’ve got you! In this course you will learn how to capture intentional moments, not forced poses, that will capture the heart of the children you photograph. This practical session will equip you with immediate ways to up your game and deliver school galleries that will wow parents and increase your sales. Never ask a kiddo to “Say Cheese!” again! Sponsored by Gotphoto.
    Schools
    Where
    Sonoma A

  • Our panel of business owners represent small, medium and large sized yearbook companies. We will discuss why and how they started selling yearbooks, the challenges and decisions they faced and the best practices used for success. Topics include outsourcing vs. insourcing, software and tech support, sales and marketing, profit vs. service item and how to handle competition.
    Business
    Where
    Sonoma B

  • What do parents really want? Does geography play a role in how you should be pricing? Are your schools happy with the services you offer? Fotomerchant and SPOA are undertaking the largest ever survey of schools and parents to provide you with insights and answers. Join us at SPAC 2022 where we will be sharing the interim results of the School Photography Industry Report to be presented by Fotomerchant founders Elmar Platzer and Derek Clapham, along with David Crandall, Executive Director of SPOA.
    Business
    Where
    Sonoma C&D

  • The past 5 years since really focusing back into sports team photography, evolution has brought us to this point. We have tried a lot of things but the result is lower labor costs, higher sales averages and a scalable business. We have an in house lab so the challenges of implementing the AI Technology into our Studio left us with few options and We have over the past year totally revamped and implemented an incredible workflow while cutting our labor by %50 at the same time removing barriers to growth. Along with putting new market segments in to smooth out the cash flow over the year.
    Sports
    Where
    Sonoma A

  • Mike and his company photographs 18,000 contract seniors in three states. From booking, to sessions, software and data management, Mike will cover every aspect of the contract senior market. Mike is sponsored by ImageQuix
    Schools
    Where
    Sonoma B

  • Danny & Dianne are a husband and wife team from Northern California. They have been hiring, firing, and managing employees for over 30 years combined. Their personalities allow them to relay training to others in a way that they immediately understand. Danny is a retired sheriff’s captain and Dianne was the director of a non-profit battered woman’s shelter, but now they both own a successful photography company and manage up to 25 employees during the busy seasons. They will tell you and show you how it's done successfully! **Employee applications, interviews and who to hire **Background checks, training and supervising **Written guidelines and employee handbooks **Written photographer evaluations and critiques **When employees go bad...In the voice of Princess Elsa, Let em GOOOOO, Let em GOOOOO... **How to set yourself up for success before they even take a photo for you
    Business
    Where
    Sonoma C&D

  • If you have so many leagues on your books this spring and you're wondering how you're going to handle all the work yourself, then this is the class for you! Learn how Kimberly successfully photographed 17 little leagues in April and May of 2021 by partnering up with Next Gen Photo Solutions. Learn how to photograph players one at a time outside under a tent to create awesome composites with graphics that parents will absolutely love. This class will teach you how to shoot under a black tent, how to meter your lights for consistency on every shoot, how to set up a Lastolite HiLite, and how to let Next Gen do all the work so you don't have to sit behind your computer all day! Free up MORE of your time to book MORE leagues to make MORE money! Sponsored by Next Gen Photo Solutions and Richmond Pro Lab
    Other
    Where
    Pool Deck

  • As a photographer one the most essential elements need in photography is light. Light helps gives us Definition , shape , Character, dramatic and high key images. However, being able to learn to instantly control light is the key to setting your set apart as a photographer for the thousands of other photographers. When I learned how to paint with light In 2017 I instantly start to climb on a national level . In this class I will tell you who I went from being a guy a with camera to being some one admired by photographers around the country. I will demonstrate or explain why organizations/ event host around the country demanded I Photographed their nation events. The minute I understood that I could paint with light my business grew and athletic directors in schools and youth programs demanded create senior banners . When we learn the Dynamics of painting with light we then control our destiny in the realm of photography. We no longer attempt to set the bar , we become the bar . In 2019 I attend my first photography conference ever . That following I become a presenter the following year 2020. When painting with light there a thin thin line between photography and art.
    Other
    Where
    Laguna Room

  • Doing the things it takes to elevate your photoshoots from "just taking pictures" to creating an experience for your clients and how it pays off down the road.
    Other
    Where
    Sonoma A

  • Most photographers create banners for Senior High School Sports, I will show photographers other uses for banners. I will share so many other opportunities for photographers to offer banners. Pageants, Athletic Stadiums, Car shows, Locker rooms, Graduations, All-stars, Events and Festivals to just name a few. I will share how to market them and how to get the most money for your products.
    Business
    Where
    Sonoma B

  • Did you know that 58% of your purchases are made within the first 30 days of your job activation… but 42% of your job’s total aggregate revenue comes from the following 11 months! Join ImageQuix’s Director of Client Success, Kyle Bodin, as he explores your customers’ lifetime value to convert their first impression, while generating order opportunities throughout the year. Utilizing a data-driven approach, we’ll take a deep look into what pricing/ workflow strategies and marketing techniques allow us to achieve 25% uplift in AOV while proofing galleries in under 24 hours! Have you considered an initial product offering that is not limited to their “assumption” to purchase? Let’s guide your customer behavior and game plan your path to annual recurring buyers! Sponsored by: ImageQuix & PhotoLynx
    Business
    Where
    Sonoma C&D

  • What does it take to run a company? What are the characteristics that separate good leaders from great ones? Join Matt Moore from Alpine Investors on January 28th as we explore the handful of key skills every business owner needs to know in this interactive session. We’ll explore everything from the role of talent in company building to how to create customers who are raving fans. Sponsored by: ImageQuix & PhotoLynx
    Business
    Where
    Sonoma C&D

  • What if you could make children’s dreams come true with one of your photo sessions and as a bonus you would average $700-1200 per session; would that interest you? Well, that is what can happen when you run a Santa Experience. Come join me while I share with you some of the tricks and treasures of running this type of program. Ill tell you the number 1 most important requirement for success, how to “build your sets”, where to get your clients, which types of images sell , what triggers to use, and more! Santa sessions are the most fun I have all year; learn how you can have that kind of fun, too!
    Other
    Where
    Sonoma A

  • In a society that is ever-changing and full of gen-z-ers, gen-x-ers, and millenials, it is important to stay up-to-date on the hottest trends and tools on social media. Digital Marketing Specialist, Lexi Ripperger will take you through increasing customer engagement, increasing conversions, and how to draw new customers to your site. She will cover how to stay current by utilizing media data and using this data to create your digital marketing strategy in the school photography industry.
    Business
    Where
    Sonoma B

  • Have you ever wondered what your business would look like if you could retain 100% of your business (that you want) year over year while adding more of the clients you enjoy? This course will examine core strategies to help define and build solid relationships within your current market as well as explore sales techniques to continue growing your partnership value with key accounts.
    Business
    Where
    Sonoma C&D

  • In this session we will discuss the new yearbook standards, the new school administrative software standard and single export, student data privacy - state laws and compliance along with many other critical pieces to ensuring your business and our industry are protected and viable for generations to come.
    Business
    Where
    Sonoma A

  • As a non-profit organization, SPAC is in the early stages of launching our latest initiative - Courage Connects. Attend this 30 minute SPAC talk and learn more about how SPAC's members can help support the emotional and physical well being of the students in their communities.
    Other
    Where
    Sonoma B

  • Join ImageQuix’s Senior Marketing Strategist, Susie Bradshaw, to learn all about the current industry specific marketing trends and how your studio can ensure a positive and profitable consumer experience. In this session, Susie will review the approaches used by studios who have successfully converted subjects into buyers multiple times throughout the year and discuss how to maximize the return on every photo taken with targeted seasonal planning. Sponsored by: ImageQuix & PhotoLynx
    Business
    Where
    Sonoma C&D

  • Did you know that America’s #1 venue for family portraits is NOT with portrait studios, but rather Church Directory programs? It’s true, and the departure of Lifetouch from Church Directory programs has opened up BIG OPPORTUNITIES for independent, volume photographers to re-claim this market. Directory programs can be offered at any time of the year, making them a great complement to help reduce the seasonality of your business. They can also be the gateway program to help you get school, preschool and sports photography in faith-based organizations. Best of all, there’s minimal lead-time from booking to revenue coming in. Your presenters have a lot of experience with these programs and will provide an overview of the market and three types of directory offers: printed books, online directories, and the newest paradigm, Directory phone apps. Sponsored by Marathon Press
    Other
    Where
    Sonoma C&D

  • Do volume dance studio photo days overwhelm you a little? Not sure how to keep everything organized? The planning, selling, photographing, editing and order fulfillment process can feel overwhelming. Megan and Scott Sockel of MoveUp Images are here to help! They’ll explain their workflow for dance studios and share tried and true methods for organizing the entire experience. Sponsored by H&H Color Lab
    Other
    Where
    Sonoma A

  • Get your notepads ready as Nick breaks down all different types of workflow (from shoot to print) used in the industry and helps solve the most common problems. Example workflow issues will be chosen from the audience.
    Business
    Where
    Sonoma B

  • Back by popular demand, hosted by the Rak Brothers! Pitch your idea to make money or save money, the audience votes! Last one on the throne wins CASH$$!! Get your ideas ready....
    Business
    Where
    Sonoma C&D